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As an Advisor, I get a document called Fasion Focus--this document lists each piece of jewelry in our collection in
detail, and provides insight into the fashion trends each season. It is a large document, so please be patient when downloading.
FASHION FOCUS Fall/Winter 2007
SPRING/SUMMER 2008 Fashion Focus
This document, the Look & Style, provides a break down of what is included in the catalog (for example: 75% of the
catalog contains styles under $50, 41% of the styles are under $30!!), which pieces are reversible, and what slides/pendants
can go on what cords/necklaces. This is a handy piece of info to have!
Fall/Winter 2007 LOOK & STYLE
Jewelry Care Hints
Proper care will enhance and extend the life of your lia sophia jewelry.
~ Always keep jewelry covered from dust and dirt; store in a protective jewelry box holder.
~ Well water and salty air may cause reactions in jewelry.
~ Some people's body chemistry produces more acid in the skin. This may discolor and damage jewelry no matter what you do.
~ Remove jewelry when working outside, playing sports, cleaning, showering, and swimming. Rings should be removed before
washing or applying hand cream.
~ Soaps, detergents, lotions and creams, hair spray and perfume can break down the finish on jewelry - so always put your
jewelry on last.
Clarification on lead in lia sophia jewelry
In 1986, California voters approved an initiative requiring their State to publish a list of chemicals known to cause cancer,
birth defects or other reproductive harm. It also requires businesses to notify California residents about significant amounts
of these chemicals in the products they purchase, in their homes or workplaces or that are released into the environment.
California's Proposition 65 is the first and only law of its kind in the United States.
With that in mind, many businesses look to California's guidelines as an acceptable standard for their own operations.
With the recent news of excessive lead in toys from China, we felt it important to clarify that our children's jewelry meets
the California proposition 65 requirements and as such is LEAD SAFE.
All other styles in our collection do contain normal/standard levels of lead in both plating and components. None of our jewelry
is painted so there is no danger of lead paint.
When dealing with lead, the primary concern is ingestion. As seen with the children's toy recall, manufacturers fear children
placing products containing lead in their mouths. With that said, understandably jewelry should never be placed in an individual's
mouth.
We are confident in the continued quality and safety associated with every piece of lia sophia jewelry.
Jewelry Education
FAQ's
Q: "I only wear real gold!"
A: Some of our styles are designer-influenced and emulate the look of "real." Wearing lia sophia jewelry, you can afford to
look and feel your best. Why spend money on the "real thing" when you can purchase the similar styles at half the price and
have a Lifetime Replacement Guarantee.
Q: "Does your jewelry contain nickel?"
A: Yes, we do have nickel in our jewelry and all jewelry contains some level of nickel. Nickel is used in fine and fashion
jewelry as an alloy that enhances brilliance in the metal. lia sophia jewelry is plated with more mils of the gold or rhodium
over the nickel to assure longer wear. Most people with sensitive ears are actually reacting to nickel. For Customers with
allergies, we recommend earring styles that use fish-hook, euro-wire or styles with no backing. This will allow air to pass
and extend wearability.
Q: "Your rings turn my fingers green."
A: It is true that everyone has unique body chemistry. Some people have more acid than others. Particular foods can also increase
acidy in your body chemistry. This acid level can cause discoloration to your jewelry.
Q: "What is your jewelry made of?"
A: All of our jewelry starts out with a base of white metal or brass. This is then electroplated in a gold or rhodium solution
for color. In the gold solution, there is real gold which is electrically bonded in the plating process.
Q: "Are your earrings surgical steel hypo-allergenic?"
A: Yes, although keep in mind, even surgical steel contains a low percentage of nickel.
ELECTROPLATING
All of our jewelry is 14-22K electroplated and our silver jewelry is "rhodium" electroplated. Manual plating is very precise
and requires each item to first be wired to a rack which is then placed into the plating solution. The rack of jewelry first
goes into a cleaning solution, then in a nickel solution, a plating color solution, and finally, a cleaning solution again.
Plating color is measured in "mils" (millionths of an inch). We pride ourselves in plating more mils of gold and rhodium
than most fashion jewelry retailers.
Jewelry stays in the plating color solution for a period of time depending on the "mils" (millionths of an inch) of plating
designated.
Rhodium
is in the platinum family of metals. "Rhodium Bathing" is what high end jewelry stores do for platinum pieces that start
to look yellow or to freshen a wedding band that gets worn. Rhodium is a silvery-white hard metal often found in platinum ores. It is the most expensive precious metal. In
its natural solid state Rhodium is far too hard to work, but it is used as an alloy in the smelting of platinum and palladium.
In the 1930's some silverware makers began to use rhodium
electro-plating to produce sterling flatware that would not require frequent polishing. The use of rhodium plating spread
to white gold and sterling silver jewelry as a means of creating a highly durable, tarnish resistant surface.
Here are todays metal pricings: As of Nov 19th, 2007 PER OUNCE:
The look you want with the Lifetime Replacement Guarantee you deserve!
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